Cannabis-related searches are soaring, but it’s often challenging for dispensaries and delivery companies to rise above the competition on Google. The first result in a search receives nearly a third of all clicks, so ranking well is critical to bringing in traffic and business. By implementing SEO best practices and staying up-to-date on the latest trends, you can beat your competitors to the top of the SERPs and bring in more customers.
In addition to content marketing, a key to SEO for marijuana dispensaries is leveraging the right keywords. Choosing keywords that resonate with your audience and are relevant to your products is essential, and it’s also important to consider the intent of these searches. For example, a user searching for “gummy” may be interested in finding dispensaries that sell edibles or concentrates that contain gummies, so it’s important to use these keywords when creating product descriptions and metadata.
Another essential aspect of cannabis dispensary SEO is optimizing your website for mobile users. Many searches are conducted on mobile devices, and a slow, clunky site can turn off visitors. Additionally, cannabis consumers are accustomed to quick and easy access to information on their mobile devices. To improve your dispensary’s mobile SEO, make sure it’s optimized for fast loading times and a responsive design.
Additionally, you can improve your dispensary’s mobile cannabis dispensary seo by ensuring that your website includes accurate and descriptive product listings. This is known as product-based SEO and it’s a critical component of your marijuana website strategy. Incorrect and incomplete listings can negatively impact your SEO, so it’s important to take the time to create accurate product pages for each of your items.
Lastly, utilizing backlinks is an important aspect of SEO for marijuana businesses. Backlinks are like votes of confidence for your site and can help boost your search engine rankings. Reaching out to other sites in the cannabis industry to request links can help you build a strong backlink profile that boosts your visibility.
Aside from content marketing, cannabis dispensaries can boost their SEO by incorporating local SEO strategies. Nearly half of all searches are related to local businesses, so it’s important for marijuana companies to optimize for local search results. To do so, you should include your location on each page of your website and in your meta tags. Additionally, registering your dispensary’s business on Yelp and Google Maps can enhance your search visibility.
With so many traditional methods of advertising limited or prohibited for cannabis-related businesses, search engine optimization is an essential tool for dispensaries and other marijuana companies to promote their brands. By implementing the best practices of SEO for marijuana businesses, you can generate quality website traffic and attract new customers to your website, e-store, or physical locations.